(UFU 2018) - Question Medium of Sociology

Mass culture refers to the set of ideas, values, and cultural products produced and disseminated on a large scale by the media, such as radio, television, cinema, and the internet. This culture reaches a vast number of people from different social classes, influencing the behavior, opinions, and tastes of a large part of the population. Considering this concept of mass culture and its relationship with the media, 1) analyze how this dynamic affects cultural diversity and the formation of individual and collective identities; 2) discuss the influence of cultural industries on the process of globalization and its consequences on the world stage; and 3) present possible criticisms of this culture, pointing out strategies for resistance and valorization of local and regional cultural expressions.

According to theorists like Theodor Adorno and Max Horkheimer, the culture industry is characterized by the mass production of cultural products that tend to standardize the taste and thinking of the masses. Discuss how mass culture can influence individuals' perception and consciousness, highlighting contemporary examples that illustrate this influence. Then, propose a reflection on possible forms of resistance or counterculture that could emerge in response to this cultural hegemony, evaluating their potentials and limitations in the face of the power of the culture industry.

Currently, technologies play a significant role in people's lives and influence how individuals interact with each other, impacting human coexistence and social isolation. Considering this context, which alternative below best represents one of the consequences of communication technologies on social interaction, human coexistence, and isolation in contemporary society?