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Question about Mass Culture

Sociology

Originais Teachy

Mass Culture

Hard

(Originais Teachy 2023) - Question Hard of Sociology

According to theorists like Theodor Adorno and Max Horkheimer, the culture industry is characterized by the mass production of cultural products that tend to standardize the taste and thinking of the masses. Discuss how mass culture can influence individuals' perception and consciousness, highlighting contemporary examples that illustrate this influence. Then, propose a reflection on possible forms of resistance or counterculture that could emerge in response to this cultural hegemony, evaluating their potentials and limitations in the face of the power of the culture industry.

Answer sheet:

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Analyzing the work 'Mass Culture in the 21st Century', the renowned sociologist J. B. Saldanha investigates the impact of contemporary communication technologies on the production and dissemination of cultural goods. According to Saldanha, 'mass culture not only replicates dominant cultural patterns, but also significantly influences the construction of identities and worldviews of a specific social group'. Considering this statement and integrating knowledge from sociology with the field of information technology, discuss how social networks and digital platforms can act as agents in shaping mass culture, exemplifying a scenario in which social networks play a key role in disseminating a new cultural trend and altering behavioral patterns of a specific group in contemporary society.

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