(Originais Teachy 2023) - Question Medium of Sociology

Mass culture refers to the set of ideas, values, and cultural products produced and disseminated on a large scale by the media, such as radio, television, cinema, and the internet. This culture reaches a vast number of people from different social classes, influencing the behavior, opinions, and tastes of a large part of the population. Considering this concept of mass culture and its relationship with the media, 1) analyze how this dynamic affects cultural diversity and the formation of individual and collective identities; 2) discuss the influence of cultural industries on the process of globalization and its consequences on the world stage; and 3) present possible criticisms of this culture, pointing out strategies for resistance and valorization of local and regional cultural expressions.

In the contemporary context, technological transformations have reshaped the labor market scenario, altering both the work dynamics and the skills demanded from workers. In 'The Network Society', the sociologist Manuel Castells argues that the current society is shaped by new information and communication technologies, creating a 'space of flows' where economic activity is increasingly virtual and immaterial. Given this scenario and considering Castells' ideas, analyze the impact of digital technologies on the labor sphere, discussing the skills required for work in the 'space of flows' and the possible social and economic consequences of this phenomenon.

With the advancement of technology, various professions have been impacted and transformed, leading to adaptations in the job market. Automation, for example, has significantly altered the tasks of many jobs, leading to the replacement of repetitive activities by machines or algorithms. However, these changes do not affect all areas uniformly, and the debate on the social and economic implications of these transformations is intense. In the work 'The Automatic Society: The Future of Work', the sociologist Antônio Garcia Molina discusses the relationship between technology and work, stating that 'automation is not a phenomenon that occurs suddenly, but a gradual process that shapes professional relationships over time, with complex implications for society'. Considering the excerpt and the presented theme, analyze the impact of automation on the job market and identify an example of a profession that has undergone significant transformations due to this process.