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Question about Mass Culture

Sociology

Originais Teachy

Mass Culture

Easy

(Originais Teachy 2024) - Question Easy of Sociology

Analyzing the work 'Mass Culture in the 21st Century', the renowned sociologist J. B. Saldanha investigates the impact of contemporary communication technologies on the production and dissemination of cultural goods. According to Saldanha, 'mass culture not only replicates dominant cultural patterns, but also significantly influences the construction of identities and worldviews of a specific social group'. Considering this statement and integrating knowledge from sociology with the field of information technology, discuss how social networks and digital platforms can act as agents in shaping mass culture, exemplifying a scenario in which social networks play a key role in disseminating a new cultural trend and altering behavioral patterns of a specific group in contemporary society.
a.
Social networks and digital platforms have a secondary role in shaping mass culture, acting only as means of reproducing established cultural goods, without significantly contributing to the alteration of identities and worldviews.
b.
Social networks and digital platforms do not influence the formation of mass culture, as mass culture is solely determined by the cultural productions of large corporations and institutions, which are independent of online interactions.
c.
Social networks and digital platforms are important agents in shaping mass culture, as they amplify exposure to cultural goods and allow for dynamic interaction between producers and consumers, actively shaping individuals' identities and worldviews.
d.
Although social networks and digital platforms are used for sharing cultural goods, they do not play an active role in shaping mass culture or constructing identities, serving only as communication tools.
e.
The formation of mass culture is a process that occurs exclusively outside the digital environment, with social networks and digital platforms only being entertainment platforms with limited impact on society.

Answer sheet:

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