(Originais Teachy 2024) - Question Medium of Sociology

Contemporary society is permeated by a wide range of cultural products, and mass culture stands out as a phenomenon that deeply influences social, political, and economic life. Produced on a large scale and disseminated through various means of communication, these products shape behaviors, ideas, and collective identities. According to the German sociologist Theodor W. Adorno, in his work 'The Culture Industry and Society' (1947), mass culture tends to standardize taste and homogenize perceptions, making the individual increasingly susceptible to social control. Adorno argues that 'the culture industry is the integration into mass society of structures that originated in privileged social groups'. Considering the contemporary context and Adorno's perspectives, analyze how the intersection between mass culture and digital media can both reinforce and challenge the concept of 'standardization of taste' and 'homogenization of perceptions' proposed by the sociologist.