(Originais Teachy 2023) - Question Medium of Sociology

Currently, technologies play a significant role in people's lives and influence how individuals interact with each other, impacting human coexistence and social isolation. Considering this context, which alternative below best represents one of the consequences of communication technologies on social interaction, human coexistence, and isolation in contemporary society?

Contemporary society is permeated by a wide range of cultural products, and mass culture stands out as a phenomenon that deeply influences social, political, and economic life. Produced on a large scale and disseminated through various means of communication, these products shape behaviors, ideas, and collective identities. According to the German sociologist Theodor W. Adorno, in his work 'The Culture Industry and Society' (1947), mass culture tends to standardize taste and homogenize perceptions, making the individual increasingly susceptible to social control. Adorno argues that 'the culture industry is the integration into mass society of structures that originated in privileged social groups'. Considering the contemporary context and Adorno's perspectives, analyze how the intersection between mass culture and digital media can both reinforce and challenge the concept of 'standardization of taste' and 'homogenization of perceptions' proposed by the sociologist.

Economist Joseph Stiglitz, winner of the Nobel Prize in Economics, in his book 'The Price of Inequality', discusses the social and economic consequences of income disparity, stating that 'inequality is not just a matter of social justice, but has significant implications for economic efficiency and growth'. In a recent study on social mobility, researchers from the Institute of Advanced Studies in Toulouse evaluated longitudinal data from different countries, relating investments in education and social policies to individuals' ability to ascend socially. Considering Stiglitz's arguments and the results of this research, analyze how economic inequality can act as a barrier to social mobility and discuss the importance of public policies focused on education and social well-being in reducing this disparity.