Lesson Plan | Teachy Methodology | Mass Culture

Objectives

Duration: 10 - 15 minutes

The purpose of this stage is to establish a clear understanding of the lesson objectives, ensuring that students know exactly what is expected of them. By defining the main and secondary objectives, the teacher can direct activities and discussions more effectively, ensuring that all important aspects of the theme 'Mass Culture' are covered.

Main Objectives

1. Understand the different cultural expressions and how they are approached by the media.

2. Critically analyze the influence of the media on the formation of mass culture.

Side Objectives

1. Explore recent examples of mass culture on social media and digital media.
2. Develop critical thinking and comparative analysis skills.

Introduction

Duration: 20 - 25 minutes

The purpose of this stage of the lesson plan is to engage students from the start, encouraging them to connect the theme of mass culture with practical and recent examples from the digital world. By using their cell phones to find information, students familiarize themselves with the practical application of acquired knowledge and prepare for deeper discussions. Additionally, the key questions help guide critical reflection and the exchange of ideas, essential for a more complex and comprehensive understanding of the theme.

Warming Up

Start the lesson by briefly presenting the concept of mass culture and its intrinsic relation to the media. Explain that mass culture is a phenomenon that emerged with the rise of mass media, such as television, radio, and more recently, digital media and social networks. Then, ask students to use their cell phones to find an interesting fact or recent example that illustrates mass culture. Encourage them to share these examples with the class, promoting a brief initial discussion.

Initial Reflections

1. What are some recent examples of mass culture that you found?

2. How do you think the media influences what is considered mass culture?

3. What are the differences between mass culture and other forms of culture, such as popular culture or elite culture?

4. How do social networks contribute to the dissemination of mass culture?

5. Can you identify any positive and negative impacts of mass culture on society?

Development

Duration: 80 - 90 minutes

The purpose of this stage of the lesson plan is to allow students to explore the theme 'Mass Culture' in a practical and interactive way, using digital technologies. By engaging in playful and contextualized activities, students become protagonists of their learning, developing critical and creative skills while analyzing the media's influence on modern society.

Activity Suggestions

It is recommended that only one of the suggested activities be carried out

Activity 1 - Digital Influencers in Practice

> Duration: 60 - 70 minutes

- Objective: Critically analyze how mass culture is influenced by social networks and develop digital content production skills.

- Description: Students will split into groups and simulate creating digital content as if they were digital influencers. Each group will choose a relevant cultural theme and create a series of posts for a fictitious social network, using images, short videos, and impactful texts. The goal is to analyze how mass culture is disseminated and influenced by digital means.

- Instructions:

• Divide students into groups of up to 5 people.

• Ask each group to choose a relevant cultural theme (for example: fashion, music, cinema, memes, etc.).

• Each group must create a brief content strategy, including target audience, type of posts, and posting schedule.

• Using their cell phones, students should produce various content (images, videos, texts) related to the chosen theme.

• Groups should use an online graphic design tool (e.g., Canva) to create the posts, simulating a fictitious social network.

• Present the posts to the class and debate how these contents can influence mass culture.

Activity 2 - Gamification of Mass Culture

> Duration: 60 - 70 minutes

- Objective: Reinforce knowledge about mass culture in an interactive and playful way, promoting collaboration and healthy competition among students.

- Description: Students will create a digital game using gamification tools (like Kahoot or Quizizz). They should include questions related to mass culture and its dissemination by media. After creating the game, the groups play against each other to reinforce learning in a playful manner.

- Instructions:

• Divide students into groups of up to 5 people.

• Each group must develop a list of questions related to the theme 'Mass Culture'. The questions should address different aspects of the theme, such as media influences, practical examples, and social impacts.

• Use a gamification tool (e.g., Kahoot, Quizizz) to create the digital game.

• Each group creates its version of the game with at least 10 questions.

• Once all groups have created their games, they should play against each other, using computers or cell phones.

• After the game, discuss with the class the main lessons learned and reflections on mass culture.

Activity 3 - Online Debate: Influence of Mass Culture

> Duration: 60 - 70 minutes

- Objective: Promote critical thinking, substantiated argumentation, and respectful discussion on relevant mass culture topics.

- Description: Students will participate in a moderated online debate led by the teacher, using a video conferencing platform. Each group will take a position on controversial issues related to mass culture, such as the role of memes in politics or the impact of digital celebrities on youth. The goal is to promote a critical and substantiated discussion.

- Instructions:

• Divide students into groups of up to 5 people and assign a controversial theme related to mass culture to each group (e.g., memes in politics, digital influence of celebrities, fake news, etc.).

• Each group must research and prepare arguments to defend their viewpoint on the theme. Encourage the use of data, examples, and expert references.

• Use a video conferencing platform (e.g., Zoom, Google Meet) to conduct the online debate.

• Groups present their arguments alternately, while the other groups can ask questions and contest the points presented.

• Moderate the debate to ensure that everyone has the opportunity to speak and that the discussion remains respectful and focused on the topic.

• Conclude the debate with a joint reflection on the different perspectives presented and the main conclusions.

Feedback

Duration: 20 - 25 minutes

The purpose of this stage of the lesson plan is to promote reflection and deepen the knowledge acquired during the activities. Group discussion and 360° feedback encourage students to articulate their learning, recognize areas for improvement, and value their individual and collective contributions, strengthening the spirit of collaboration and critical capacity.

Group Discussion

Promote a group discussion with all students. To start, suggest that each group briefly present what they learned during the activities and their conclusions. Use an outline like the following to introduce the discussion: 1. Ask each group to share their posts or games created, highlighting the most interesting or challenging aspects. 2. Ask students about the main difficulties encountered and how they overcame these challenges. 3. Encourage students to reflect on how the practical activity helped them better understand the influence of mass culture through digital means.

Reflections

1. How did creating digital content help you understand the dissemination of mass culture? 2. What aspects of mass culture do you think are most influenced by social networks and why? 3. What lessons did you learn about the influence of the media on shaping opinions and behaviors?

360° Feedback

Conduct a 360° feedback stage, where each student should receive feedback from other group members. Guide students to keep feedback constructive and respectful. Suggest using a structure like 'I liked... / I think you can improve on...' to facilitate communication.

Conclusion

Duration: 10 - 15 minutes

The purpose of this stage is to consolidate learning and connect the discussed points to a practical and current perspective. By summarizing the main contents in a fun and creative way, we stimulate the memory and interest of the students. Additionally, showing the relevance of the topic in the modern world reinforces the importance of the knowledge acquired. ✨

Summary

Meme Style Summary!  Imagine that 'Mass Culture' is like that meme that everyone knows and shares. It started with TV and radio, but today, it's really booming on social networks! 盧 Today's class explored how this culture spreads, who the digital influencers are, and how we, the consumers, are impacted. From post designs to online debates, we dove into the digital world to understand this phenomenon. ✨

World Connection

In today's world, where we spend a lot of our time online, mass culture is everywhere: in the memes we share, in social media trends, and even in the news we read. Understanding this connection helps us become more critical and informed consumers, avoiding falling for fake news and questioning what we see and hear. 

Practical Application

Studying mass culture allows us to see how our opinions and behaviors are shaped by the media and digital influencers. This is crucial in everyday life, from choosing a product to understanding social movements. By knowing these dynamics, we can make more conscious decisions and form our own opinions. 樂