Objectives (5 - 7 minutes)

1. Introduce the concept of 'Branded Sports': The teacher should clarify what branded sports are and how they differ from other types of sports. This includes the idea that branded sports are those that have a strong and recognizable connection with a specific brand, whether it be a company, a city, or a country.

2. Describe the importance of branded sports in culture and economy: The teacher should explain how branded sports influence culture and the economy, highlighting real examples. This may include discussions on how branded sports can increase tourism, improve a brand's image, or even impact politics.

3. Analyze the relationship between sponsorship and branded sports: The teacher should guide students to understand how sponsorship works in branded sports. This may involve exploring different forms of sponsorship, such as logo placement on uniforms, naming of arenas or stadiums, and promotion of sports events.

   Secondary Objectives:

   • Stimulate classroom discussion: The teacher should encourage students to actively participate in the class by asking questions and sharing their own opinions and knowledge on the subject.

   • Promote critical reflection: The teacher should encourage students to think critically about the role of branded sports in society, including the positive and negative aspects.

Introduction (10 - 12 minutes)

1. Review of Previous Content: The teacher should start the lesson by reviewing content that is fundamental to understanding the current topic. This includes the definition of sports, the importance of sports in society, the relationship between sports and the economy, and the concept of sports sponsorship. This review can be done quickly and interactively, with the teacher asking students questions to assess comprehension.

2. Presentation of Problem Situations: The teacher should then present two situations that will prompt students to think about the lesson's topic. The first situation could be: 'Imagine that a large technology company decides to sponsor a soccer team. How could this affect the company's image? And how could it benefit the soccer team?' The second situation could be: 'If you were the owner of a famous brand, such as Coca-Cola or Nike, what type of sport would you sponsor and why?' These situations are meant to engage students and prepare them for the content that will be presented.

3. Contextualization of the Subject: The teacher should contextualize the importance of the topic, explaining how branded sports are an essential part of modern culture and economy. They can cite real examples, such as the importance of soccer to the Brazilian economy or the influence of Nike in popularizing basketball. The teacher can also discuss how branded sports can be used as marketing and diplomatic tools, citing examples of countries that use the Olympics to improve their global image.

4. Topic Introduction: To capture students' attention, the teacher should introduce the topic in an engaging way. They can start by sharing an interesting fact, such as the story of how Red Bull, an energy drink company, became one of the most associated brands with extreme sports. Another option is to show a video of an iconic moment in a branded sport, such as Michael Jordan's 'The Shot,' sponsored by Nike, or the 'Miracle on Ice' by the United States hockey team, sponsored by the sportswear brand Brooks Brothers. These stories and videos serve to engage students and demonstrate the relevance of the topic.

Development (20 - 25 minutes)

1. Theory and Key Concepts (10 - 12 minutes)

   1.1. Definition of Branded Sports: The teacher should start by explaining in more detail the concept of 'Branded Sports.' They can use examples of popular sports and their associated brands, such as soccer and Nike or Adidas, to illustrate the point. It should be emphasized that in branded sports, the association between the brand and the sport is strong and easily recognizable.

   1.2. Importance of Branded Sports in Culture and Economy: Next, the teacher should discuss the influence of branded sports on culture and the economy. They should highlight how these sports can unite communities, promote the identity of a place or company, and even impact politics. The teacher can use real examples, such as the World Cup or the Olympics, to illustrate these points.

   1.3. Relationship between Sponsorship and Branded Sports: The teacher should then address the relationship between sponsorship and branded sports. This may involve exploring different forms of sponsorship, such as logo placement on uniforms, naming of arenas or stadiums, and promotion of sports events. The teacher should explain how sponsorship can benefit both the brand and the sport, and how it can be used as an effective marketing tool.

2. Practical Activities (10 - 13 minutes)

   2.1. Case Study: The teacher can present a real case study of sports sponsorship. This may include exploring how the partnership between a brand and a sport was established, what were the benefits for both parties, and what were the consequences, both positive and negative. Students should be encouraged to discuss and analyze the case study, applying the concepts learned in class.

   2.2. Debate: The teacher can organize a debate on the pros and cons of sports sponsorship. Students can be divided into groups, with each group defending a different point of view. This can help students develop critical thinking skills and understand the complexities of sports sponsorship.

   2.3. Creation Activity: To conclude, the teacher can propose a creation activity. Students can be challenged to create a sponsorship campaign for a fictional brand in a sport of their choice. They should consider how the campaign would promote the brand, benefit the sport, and connect to the local culture. This activity allows students to apply the learned concepts in a practical way.

3. Discussion and Feedback (3 - 5 minutes)

   3.1. After the activities, the teacher should set aside time for discussion and feedback. Students should have the opportunity to share their ideas and opinions, and the teacher should provide constructive feedback. This can help consolidate learning and promote a deeper understanding of the topic.

   3.2. The teacher should also encourage students to reflect on what they have learned and how they can apply that knowledge in their lives. This can be done through reflection questions, such as 'What was the most important concept you learned today?' or 'How can you use what you learned today to understand the world around you in a new and interesting way?'.

Return (8 - 10 minutes)

1. Group Discussion (3 - 4 minutes)

   1.1. The teacher should start a group discussion, asking students what they thought of the activities and the case study. Everyone should be given the opportunity to share their opinions and observations, encouraging an environment of respect and active listening.

   1.2. The teacher should ask questions to stimulate students' reflection, such as: 'What was the most interesting aspect of the case study?' or 'What were the positive and negative points of the created sponsorship campaigns?'. These questions help deepen students' understanding of the topic and promote meaningful discussion.

2. Connection with Theory (2 - 3 minutes)

   2.1. The teacher should then connect the practical activities with the presented theory. For example, they can explain how the analysis of the case study demonstrates the importance of sponsorship in branded sports, or how the creation activity allowed students to apply their knowledge of the relationship between sponsorship and branded sports.

   2.2. The teacher should reinforce key concepts, highlighting what was learned through the activities and how it relates to the theory. For instance, they can emphasize the importance of sponsorship in promoting a brand and developing a sport, or the complexity of the relationship between sponsor and team/sport.

3. Final Reflection (3 - 4 minutes)

   3.1. To conclude the lesson, the teacher should propose that students reflect individually on what they have learned. They can ask questions like: 'What was the most important concept you learned today?' or 'What questions have not been answered yet?'.

   3.2. Students should have a minute to think about these questions. The teacher should encourage them to write down their answers so they can review them later and reflect on their own learning process.

   3.3. After the reflection time, the teacher should give the opportunity for some students to share their answers. This can help identify possible gaps in understanding and promote a final discussion on the topic.

4. Teacher's Feedback (1 minute)

   4.1. To end the lesson, the teacher should provide overall feedback on students' participation and performance. They can praise students' engagement in activities and discussions, and highlight strengths and areas for improvement. The teacher should also reinforce the importance of the lesson's topic and motivate students for the upcoming classes.

Conclusion (5 - 7 minutes)

1. Summary of Key Contents (2 - 3 minutes)

   1.1. The teacher should start the Conclusion by recapping the key points covered during the lesson. This includes the definition of branded sports, the importance of these sports in culture and economy, the relationship between sponsorship and branded sports, and the different types of sponsorship.

   1.2. The teacher can use a diagram or a list to organize and present these points clearly and concisely. They should emphasize the practical application of these concepts, using real examples and activities carried out during the lesson.

2. Connection between Theory, Practice, and Applications (1 - 2 minutes)

   2.1. The teacher should then explain how the lesson connected theory, practice, and applications. For instance, they can mention how the discussion on branded sports and sports sponsorship (theory) was deepened through the case study and debate (practice), and how these concepts can be applied in everyday situations or in the business world (applications).

   2.2. The teacher should reinforce the importance of learning not only the concepts but also how to apply them in different contexts. They can remind students that the ability to connect theory with practice is a valuable skill that can be applied in many aspects of life.

3. Extra Materials (1 - 2 minutes)

   3.1. The teacher should suggest extra materials for students who wish to deepen their knowledge on the subject. This may include articles, documentaries, podcasts, books, or websites related to branded sports and sports sponsorship.

   3.2. The teacher can share these materials through a virtual learning environment and encourage students to explore them at their own pace. They should remind students that learning is a continuous process, and that they have the responsibility to actively seek knowledge.

4. Importance of the Topic for Everyday Life (1 minute)

   4.1. Finally, the teacher should emphasize the importance of the lesson's topic for students' everyday lives. For example, they can explain how understanding branded sports and sports sponsorship can help students better understand the influence of brands in their lives, appreciate the sports they enjoy more, or consider careers in related fields.

   4.2. The teacher should conclude the lesson by reinforcing the relevance of the topic and motivating students to continue exploring and learning about it. For instance, they can ask students what they enjoyed learning the most, or what they still don't fully understand, to further stimulate interest and curiosity among students.