(Originais Teachy 2024) - Question Medium of Sociology

Contemporary society is deeply influenced by mass culture, which manifests itself in various forms, including music, cinema, television, and the internet. These cultural manifestations not only reflect, but also shape social values, norms, and identities. In 'The Postmodern Condition,' the sociologist Jean-François Lyotard discusses the impact of narratives of science, technology, and communication on the understanding of knowledge: 'In the postmodern era, knowledge loses its anchoring in the metanarratives that legitimized it, and increasingly becomes part of an uninterrupted flow of information.' Considering the context of mass culture and Lyotard's reflections, evaluate the role of communication media in the dissemination of cultural values and in the construction of social identities. How do communication media promote the displacement of 'metanarratives' and favor the emergence of new forms of knowledge and identity in contemporary society?