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Question about Mass Culture

Sociology

Originais Teachy

Mass Culture

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(Originais Teachy 2024) - Question Medium of Sociology

Contemporary society is deeply influenced by mass culture, which manifests itself in various forms, including music, cinema, television, and the internet. These cultural manifestations not only reflect, but also shape social values, norms, and identities. In 'The Postmodern Condition,' the sociologist Jean-François Lyotard discusses the impact of narratives of science, technology, and communication on the understanding of knowledge: 'In the postmodern era, knowledge loses its anchoring in the metanarratives that legitimized it, and increasingly becomes part of an uninterrupted flow of information.' Considering the context of mass culture and Lyotard's reflections, evaluate the role of communication media in the dissemination of cultural values and in the construction of social identities. How do communication media promote the displacement of 'metanarratives' and favor the emergence of new forms of knowledge and identity in contemporary society?
a.
Communication media play a central role in the dissemination of cultural values and in the construction of social identities, altering the way knowledge is produced, shared, and legitimized in contemporary society. They contribute to the erosion of 'metanarratives' and the promotion of a more fluid cultural and social reality, where multiple perspectives and identities can coexist and constantly transform.
b.
Communication media act as mere reflectors of knowledge pre-established by metanarratives, without significantly influencing the construction of cultural values and social identities.
c.
The impact of communication media on contemporary society is limited to entertainment, without challenging the structures of metanarratives or contributing to the formation of new perspectives on knowledge and social identity.
d.
Communication media strengthen metanarratives, reinforcing the idea of a universal truth and contributing to the homogenization of cultural values and social identities.
e.
In the contemporary era, metanarratives remain the main source of legitimizing knowledge, while communication media play a secondary role in shaping social identities.

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